Airbnb case | Marketing homework help



From creating new value to disrupting existing businesses, the rise of the sharing economy has had a major impact on the hospitality and transportation industries.  Built on the concept of exchanging goods via an online marketplace, the sharing economy allows individuals to seamlessly move between acting as buyers and sellers.  Emerging companies such as Uber and Airbnb have been winners in this sharing model, creating uncertainty for traditional incumbents such as taxis and hotels. 

Airbnb, an online and user-friendly platform that allows “hosts” to list their homes as a destination, was founded in 2008 with the intention of connecting people to unique travel experiences at any price point.  Within three years it had reached 1 million bookings.  This success hit a major hurdle in 2020 with the COVID-19 pandemic.  Once the pandemic hit, travel restrictions in many areas were put into place, and many consumers were wary of travel; this put a significant dent in Airbnb’s growth.  As a result, Airbnb decided to tighten up and return to its core of everyday people hosting their homes and offering experiences.  This meant putting some activities on hold (e.g., transportation) and scaling back on others (e.g., investments in luxury properties).  


  • As the example above illustrates, it is imperative that companies be able to prepare for strategic uncertainties as much as possible.  While COVID-19 might have been difficult to predict, many other strategic uncertainties exist for Airbnb.  Identify and explain one such strategic uncertainty.  While  your answer here can be related to COVID-19, there are plenty more out there to choose from.  If you do choose one related to COVID-19, make sure that you use original thought regarding what new uncertainties related to the pandemic might exist.
  • How should Airbnb respond to the demographic trends outlined in your textbook? What about cultural trends?  Notice that this says “should,” meaning don’t focus on what Airbnb is already doing–you need to do your research here!  Please be sure to answer each of these questions; they should not be lumped together but instead treated separately. 
  • Note that there is a 2 page limit for content (excluding references).  Please do not use single spacing–line and a half or double spacing is preferred.  Font size 12 point.  Use APA or MLA for proper citing and referencing (refer to Purdue OWL (Links to an external site.) for examples).   
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages