The Course Project for MKTG425 is a sales plan that includes designing a sales organization structure, code of ethics, communications policy, lead generation plan, sales call policy, presentation strategy, training plan, relationship management plan, and internal communications policy.
You may do your project on any of the following.
You’ll also need to select a product for the business to sell.
Because this course is about personal selling and sales management, your Course Project is to be written from the perspective of a sales manager who is pursuing the financial and ethical goals of the organization while simultaneously keeping a sales force productive and motivated.
Include the sections listed below with each respective draft, and use the section titles as headings in the body of your paper.
Week 2: Draft 1Sales Organization Structure
Code of Ethics
Your paper must be in APA seventh edition format for all submissions. Each draft must include the topics listed below.
Please use the following file naming convention for your upload: MKTG425 Draft # Last Name (e.g., MKTG425 Draft 2 Smith).
Your final draft should be a maximum of 10 pages in length not including title page, table of contents, references page, or any appendices. Therefore, each draft’s length may vary, but in general, should not exceed two pages. This is a short paper format that will require you to be concise with your writing.
For Drafts 1–3, submit only those sections designated in the Outlines section above. For the Final Draft, however, please incorporate Drafts 1–3 at the beginning of the paper so your final submission is one cohesive paper including all sections listed below.
1 Draft: 2 Pages
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