Submit a first draft of your completed Marketing Plan, including the Executive Summary and the Conclusion. The Executive Summary should include a sentence or two about each section of the plan to be a conclusive summary of the entire plan. The conclusion should reiterate the goals of launching the offering and explain how the reader can help you reach those goals (through monetary investment). The overall Marketing Plan Assignment Instructions have been included below for you to review again prior to submission.
A marketing plan is used by marketing departments to create buy-in from company leadership for their new offering. It also enables other departments to figure out what their responsibility will be in the new launch. Marketing plans can cover a variety of spans of time, but this plan should be a one-year plan. Although each marketing plan differs slightly in structure and content, they are all quite similar. The template you will use for this project is made up of six sections: executive summary, the business challenge, the market, the strategy, budget, and conclusion. Each section has subsections that help to explain it in good detail. The template is below.
During the first six modules of this course, you will work on various pieces of the project so that by the seventh module, you can submit a first draft of the project. The instructor will review the first draft and provide feedback for you to incorporate prior to handing in the final, graded draft in the final week of the course. The flow of subsections assigned is not in the order of the template to better align with the readings. You will understand how to perform these weekly assignments if you work on them following the readings. By following the assignment outline below, by the end of the sixth module, you will have completed all sections of the plan, except the Executive Summary and the Conclusion. The total length of the plan you submit should be four to five pages, single-spaced, with 12-point Times New Roman font and one-inch margins. Refer to the sample marketing plans on MyFire for additional guidance.
The Marketing Plan: An Outline
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