internal and external research activity | HSA 599 Health Services Administration Capstone | Strayer University

 Within the last 10 years, the health care  industry has seen big changes, not only in philosophy, but also with  the implementation of the Affordable Care Act. There have been changes  in political, economic, social, technological, legal, and environmental  factors that influence strategic planning. Americans desire increased  quality patient care, wellness, and prevention programs. Health care  organizations are seeing changes in volume and demographics related to  their patients, along with labor and technologies related to the health  care organization. For this assignment, select a health  care organization within your state or region. Imagine you have been  selected by the facility’s executive committee to develop a strategic  plan that aligns to the organization’s mission and vision. Use critical  thinking skills and research current events of your chosen organization  to prepare your assignment. 

Assignment Instructions

Write an 8–10 page strategic plan. Your  plan must include the elements listed below. Note that the instructions  correspond to the grading criteria for this assignment. You may also  want to review the performance-level descriptions for each criterion in  the scoring guide to see how your work will be assessed: 

  1. Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.
  2. Propose one specific analytical tool suitable for use as an  adaptive strategy that will be the most effective in helping an  organization achieve its strategic plan.
  3. Propose the manner and provide an example of how the selected analytical tool will be used to support the strategic proposal.
  4. Research three internal and three external factors that could become barriers to the success of the proposed strategic plan.
  5. Recommend at least one solution to each of the possible barriers to implementing your proposed strategic plan.
  6. Determine the specific segment of the market that your organization’s strategic plan will target.
  7. Recommend the most effective approach to marketing your strategic plan and provide examples.
  8. Use at least three quality academic resources.     
  9. Meet requirements for clarity, writing mechanics, and formatting.

This course requires the use of Strayer  Writing Standards. For assistance and information, please refer to the  Strayer Writing Standards link in the left-hand menu of your course.  Check with your professor for any additional instructions. The specific course outcome associated with this assignment is: 

  • Design a comprehensive strategic plan that accounts for the internal and external factors that impact an organization.
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