Visual merchandising | Architecture and Design homework help

Propose a new client’s experience for the new pop-up store in Brooklyn. You can choose one of this 5 brands: 



Implant the new collection, manage this space, explain your visual merchandising strategy, choose the

best display. Create a window and a focal point (inside the store). Don’t forget to use multi-sensory stim-

uli, trigger emotions, create a real experience, strengthens the image and identity brand.

Make this shopping experience remarkable, clear and commercial.


You must submit your presentation on Teams and present your final project April 16th


The deliverables correspond to the following parts detailed in the project table of contents:

– Cover page with name, surname and brand name

– Brand analysis (Visual + text)

– Research / Inspiration (mood board + art references)

– Selection of product (visuals and prices)

– Visual merchandising strategy


o Element of design (ambience, materials, color, texture, signage, music, visual communication…)

o Equipment and display (furniture, tables, mannequins, shelving, hangers…)

o Space hierarchy

o Space planning layout

o Costumer navigation

o Research lighting / Lighting path

o Simulation / guideline (drawings, sketches, Photoshop, rough …)


o Element of design (ambience, materials, color, texture, signage, music, visual communication…)

o Equipment / Composition

o Lighting / color

o Simulation (drawings, sketches, Photoshop, rough …)

Designing and marketing and have to use photoshop and ilustrator

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