Foundations of public relations | Marketing homework help

 The Chocolate Museum of Barcelona wants to increase the number of visitors  (including locals and tourists) by a 15% during the period July-December 2021.  

Please design a PR program( SOSTAC model)  to achieve this SMART objective. 

The program  needs to include at least 3 activities that can achieve EARNED MEDIA (the  involvement of the target audiences + Word of Mouth in social media + coverage  in traditional target media). 

 There is no budget (but keep in mind that budget is not unlimited, and that any  investment must be optimized).  

http://www.museuxocolata.cat/?lang=en  Format This activity must meet the following  formatting 

requirements:  

 Font size 12  

 Double-spaced  

 1.500 words  

 Harvard Referencing System  

 Goal(s) To develop a full Public Relations program following the SOSTAC model.

  Learning  outcomes  

 Analyze and apply key concepts and theories of public relations to realworld business challenges.  

 Demonstrate how public relations enhance the relationships between an  organization or an individual and their audiences.   

Differentiate strategy from tactics.  

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