Purpose of the assignment:
This assignment is designed to get you to think more deeply about Part 2 of how you might solve the overall management challenge and why your chosen approach could be the “best way.” Whereas your goal in A1 (Part 1) was to analyse what the FFCRC does as an R&D organisation, the goal of A2 (Part 2) is to analyse a particular energy product created by Engie Energy Resources (listed below). In A3 (Part 3), you will bring what you have learned in A1 and A2 together to design a business model / roadmap for FFCRC to present to Engie Energy Resources about how they could work together to commercialise that product.
Overall management challenge: The FFCRC, as an R&D organisation, helps energy businesses design solutions to technical & management problems. In this instance, the FFCRC is trying to help Engie Energy Resources design a business plan (roadmap) to commercialise the technical products they have created at the REIDS-SPORE Demonstration project. Details about the demonstration project are in the videos found HERE:
Information on what hydrogen is and how it is made can be found HERE (Links to an external site.).
For A2, pick only one of these products. Concentrate on building a business case for how it can be used commercially across a range of businesses within one business sector.
Problem: Your task in this assignment is simply to imagine how this one product might be used and how it could be marketed to various end users both in Singapore (Links to an external site.) and within the ASEAN (Links to an external site.) region. Consider macro, meso and micro implications as you make the case for the use of this product. Rather than going broad and general, pick one business sector on which to focus (e.g., banking / finance, automobile production, real estate, e-commerce, etc.) You may wish to ask the following questions:
Requirements for the assignment:
Additional Essential Resources:
https://youtu.be/ZtcC2DVUlOY – ENGIE Lab Singapore: Towards Carbon Neutrality
https://youtu.be/DX7RT6j3Taw – SIEW 2020: Energy Insights – ENGIE – The REIDS-SPORE Platform
The challenge: Engie South-East Asia (SEA) is currently running a demonstration project in Singapore. This project is a micro-grid which includes many industry partners to design and deliver a carbon-neutral microgrid, the REIDS-SPORE platform. ENGIE’s expertise in smart grids, industry energy efficiency and smart cities is reflected in the REIDS project – a state-of-the-art, multi-fluid, micro-grid solution. What recommendations should the FFCRC make to ENGIE as it takes the REIDS-SPORE project from testbed to commercial success?
A possible approach:
Consider: “What business model is required for ENGIE to scale up a micro-grid project to address the energy needs of Singapore within the 2030 emissions reductions targets?
A possible approach:
Consider: How does the REIDS-SPORE Project scale up in Singapore as well as Malaysia and the Philippines using brand new technology within a new operating model. Exploration of what structures, models, governance and methods could be used to help develop and organisationally design a future state for energy generation and delivery. What would be the best approach and considerations for the organisation?
A possible approach:
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