3 assignments | Marketing homework help

2.1 Assignment: Reading and Remediation 

 

Getting Started

Viewing the videos and practicing using the practice Excel file with its video can prepare you for the work needed on the research report for one data set.

In order to successfully complete this exercise, you should be able to:

  • Review videos about statistics fundamentals.
  • Practice with the Excel file provided.

Resources

  • File: WS2Practice
  • File: WS2Homework
  • Video: Central Tendency and Variability
  • Video: Z-Scores
  • Video: Z-Scores and the Normal Curve
  • Video: Histograms in Excel
  • Video: Pie Charts using a summary table in Excel
  • Video: Time Series
  • Video: Pareto Chart
  • Textbook: OpenIntro Statistics

Background Information

Providing background and descriptive statistics is like a literature review section of a dissertation. You review and communicate the central tendency and variation elements to the raw data. You present visual representations of the data to give meaning to the raw data.

Instructions

  1. Watch the following Excel remediation videos:
    1. Histograms in Excel
    2. Pie Chart using a summary table in Excel
    3. Time Series
    4. Pareto Chart
  2. An optional supplementary textbook is the OpenIntro Statistics, and you can read the concepts there.
  3. Use the lab file WS2Practice to practice the Excel skills (includes an Excel hands-on video inside the spreadsheet as a link).
  4. Use the file WS2Homework to demonstrate the Excel skills.
  5. There are 60 points awarded for this exercise, 10 points for each problem.
  6. When you have completed your assignment, save a copy for yourself and submit a copy to your instructor by the end of the workshop.

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2.4 Assignment: Creating the Beginning Background Section

 

Getting Started

This week you will continue writing the background section for your research report and demonstrate your ability to create and interpret descriptive statistics (in tabular and graphical form) using the data from the data set you have chosen.

In order to successfully complete this assignment, you should be able to:

  • Write the background section for one data set demonstrating your ability to create and interpret descriptive statistics (in tabular and graphical form) using the data from the data set you have chosen.

Resources

  • Your most recent research report
  • File: Research Report Patients

Background Information

This is one of the more detailed assignments in this course. You will write a background literature review, detailed statistics, and descriptive statistics in the form of tables and graphs for the data set. Normal distributions and probability can also be used as part of the descriptive statistics section, which the example report did not show. See videos and practice files for any remedial training on those topics.

Instructions

  1. Review the rubric to make sure you understand the criteria for earning your grade.
  2. Be sure to use your most recent version of your research report.
  3. Study the Research Report Patients file.
  4. Fill out the “Information and Literature Review” section of the Project Background including the literature review, descriptive statistics, and graphs associated with the data set chosen to write about. You are to demonstrate your ability to create and interpret descriptive statistics (in tabular and graphical form) using the data from the data set you have chosen.
  5. When you have completed your assignment, save a copy for yourself and submit a copy of your report by the end of the workshop. Remember to keep the files since you will be adding to the research report throughout the course.

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 2.5 Assignment: Ethical Considerations

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Getting Started

Ethical statements and a biblical framework are important to add to your research report. Research reports must be reliable, reproducible, and valid.

In order to successfully complete this assignment, you should be able to:

  • Apply a biblical perspective to the background section of one research report.

Resources

  • Article: Virtuous Leaders & Organizations
  • Your most recent Research Report

Background Information

Having sources to back up statements and raw data to back up statistics goes a long way to making your research believable and trusted. Doing a professional job on the background section sets up the analysis and summary sections of the report.

Instructions

  1. Review the rubric to make sure you understand the criteria for earning your grade.
  2. Be sure to use your most recent version of your research report.
  3. Review the article Virtuous Leaders & Organizations from the Spring 2017 issue of The DeVoe Report to understand the virtuous business model.
  4. Add two paragraphs to the research report just before the Descriptive Statistics section. It is marked with the heading Ethical Considerations from the Literature Review.
    1. One paragraph in the report should explain how the three sources required pertain to the research data set.
    2. One paragraph in the report should explain how the Virtuous Business Model can pertain to this research.
    3. Apply a biblical framework using Scripture references that match the research being done on the topic.
  5. When you have completed your assignment, save a copy for yourself and submit a copy of your template by the end of the workshop. Remember to keep the files since you will be adding to the research report throughout the course.
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