Your deliverable is a one page synthesis of your GECE analysis. Use ONLY the case information. State from which paragraph in the case the information comes from.
You can think here that you are advising a government official on what is likely to happen in this industry in the future.
Remember that the big point of this exercise is to LOOK OUTSIDE into the future so you must examine in detail the external environment (or General Environment and Competitive Environments) in order to determine likely future developments in the industry and its fate. Ultimately what you need to tell us is: Is this a good industry? What would it take for a company in this industry to be successful?
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