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Assignment OverviewUnit 5 – Individual Project

ASSIGNMENT DESCRIPTION

Deliverable Length: 10-12 pages (body of paper, excluding title page, abstract, references and appendices, if any)

OBJECTIVES

Comprehensive Analysis of a Fortune 500 Company

For this Individual Project you will analyze publicly available information about a Fortune 500 Company and develop an assessment of the corporate strategy and its ability to increase competitive advantage.

This assignment requires you to obtain and analyze information at the company, industry and market levels using various databases and reports found in the AIU library, in addition to at least eight (8) professional or academic peer-reviewed articles.

Click here for a tutorial on finding company information in the library.

Click here for a tutorial on finding industry information in the library. 

Your analysis should include an in-depth review of the Company’s most recent SEC Form-10k Annual Report and Form DEF-14A Proxy Statement. These SEC filings can be found at the SEC Edgar Database located at the URL http://www.sec.gov/edgar/searchedgar/companysearch.html . Pay particular attention to the Management Discussion and Analysis (MD&A) sections of the SEC Form 10-K and the DEF-14A Proxy statement.  Direct competitors are identified in the “Comparator Group” section of the DEF-14A Proxy Statement. ) These SEC filings also contain information relative to external and industry analysis that will be helpful in your assessment of the Company’s strategy and competitive position.

A thorough analysis requires evaluation of various external stakeholders:

Competitors

Industry

Vendors

Customers

Governmental entities

Communities

Internal stakeholders that should be considered in the analysis include:

Shareholders

Board of Directors

Management

Employees

A comprehensive SWOT analysis should be performed relative to the Company’s ability to improve its competitive advantage.

The comprehensive analysis should include both qualitative and quantitative elements, leveraging information available in SEC Filings, business databases, and peer-reviewed articles.

Your work should demonstrate your ability to:

Evaluate business situations using critical thinking skills

Construct quantitative and qualitative research to analyze business cases

Examine the opportunities provided by technology for businesses

Propose effective communication techniques

Apply the standard of APA style to all research and writing tasks

You will prepare a report presenting the findings of your comprehensive analysis examining the Company’s corporate strategy and its ability to increase competitive advantage. The written report will have a body length of 10-12 pages excluding title, abstract, references and appendices. Quotation limits should be Not more than 10% of the body of the paper can be quotations, all of which must be properly attributed in APA format.

NOTE: Article collections (scholarly databases) may be accessed in the Library. Suggestions are:

ABI Inform Collection

Academic Search Complete

Business Source Complete

Please submit your assignment.

Please add your file.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Grading Criteria

Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: position is well justified; logical flow; examples

20%

Structure: includes introduction and conclusion; proper paragraph format and reads as a polished, academic paper or professional presentation, as appropriate for the required assignment deliverable

10%

Mechanical – no spelling, grammatical or punctuation errors

10%

APA – deliverable is cited properly according to the APA Publication Manual (6th Ed.)

5%

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