You are a Marketing Manager, seeing the problems that can be an impact to the business, you are communicating with the company’s executives in a 300-400 words memo.
State the problem (15 points.) Begin your memo with a statement of the main problem. Your problem statement should not be an exhaustive list of everything that is wrong. Rather, it should be the central issues around which all else are organized.
Analyze the problem (15 points.) This is where you identify from the case and apply a to diagnose the problem. Analyze the problem you identified (and not some other problem). Organize the facts into a coherent whole as if you were presenting evidence to persuade a skeptic. Clearly state any assumptions that you’ve made. Provide from the case to support your analysis: use quotes, numbers, and facts from the case or other sources. Analyze the problem using a conceptual model from the readings or lectures. Apply the conceptual model fully and explicitly. Cite your sources.
Draw a conclusion and provide specific recommendations for action (20 points.) Provide the results of your analysis. What are your main conclusions? What should be done next? Some cases call for a specific decision or specific actions that need to be taken, while others do not. However, most cases at least call for an explanation of “what you would have done” in the situation. Provide specific recommendations that logically follow from your analysis of your problem statement.
Guideline – article from Q3 2017, profict and revenues problems continue.
Twitter keeps facing the same problems — so how is it going to fix them?
Twitter reports Q3 earnings on Thursday, and the company’s narrative hasn’t changed at all since the last time we heard from them. The storylines:
It’s possible, though, that Twitter is finally ready to make some big moves. It’s shown a few signs of life. The company is trying to make it harder for users to abuse or harass others on the service, for example, and some of its new guidelines include , including permanent suspensions. Twitter is also finally , an idea the company has had for years but just started shipping in September, and it has after learning Russian sources used social platforms to try and sway last fall’s U.S. election.
Maybe that theme will continue into Thursday’s earnings report. In the spirit of change, here are a few other big swings the company should take:
These ideas aren’t new. But they are big. And they could finally provide Twitter with a different narrative. At least until next quarter.
Twitter reports Q3 earnings Thursday at 4 am PT, before the stock markets open. Analysts are looking for profits of 7 cents per share on revenue of $587 million for the quarter.
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