Using the University’s Library database (link provided in the Getting Started folder), locate and review the
Dawar, N. & Bendle, N. (2019). Marketing in the age of Alexa. Harvard Business Review.
De Swann Arons, M.; van den Driest, F.; Weed, K. (2014). The ultimate marketing machine. Harvard Business Review.
Lafley, A. G. & Martin, R. L. (2017). Customer loyalty is overrated: Focus on habit instead. Harvard Business Review.
McGrath, R. G. (2017). Old habits die hard, but they do die. Harvard Business Review.
Levitt, T. (1975). Marketing Myopia. Harvard Business Review.
Reeves, M.; Love, C.; & Tillmanns, P. (2012). Your strategy needs a strategy. Harvard Business Review.
Rust, R. T.; Moorman, C.; & Bhalla, G. (2010). Rethinking Marketing. Harvard Business Review.
Simons, R. (2014). Choosing the right customer. Harvard Business Review.
After reviewing the articles, prepare a 500-word synopsis of the marketing
management concepts and issues discussed in the articles.
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more