Bus 520 business analytics and decision making

 

Assumed Certainty: Multi-Attribute Decision Making (MADM)

Scenario: You are the Vice President of Franchise Services for the Lucky restaurant chain. You have been assigned the task of evaluating the best location for a new Lucky restaurant. The CFO has provided you with a template that includes 6 criteria (attributes) that you are required to use in your evaluation of 5 recommended locations. Following are the 6 criteria that you will use to evaluate this decision:

Traffic counts (avg. thousands/day)—the more traffic, the more customers, and the greater the potential sales. 

Building lease and taxes (thousands $ per year)—the lower the building lease and taxes, the better.

Size of building (square feet in thousands)—a larger building is more preferable.

Parking spaces (max number of customers parking)—more customer parking is preferable.

Insurance costs (thousands $ per year)—lower insurance costs are preferable.

Ease of access (subjective evaluation from observation)—you will need to “code” the subjective data. Use Excellent = 4, Good = 3, Fair = 2, and Poor = 1.

Now that you have collected the data from various sources (your CFO and COO, local real estate listings, personal observation, etc.), you have all the data you need to complete an analysis for choosing the best location. Download the raw data for the 5 locations in this Word document: BUS520 Module 3 SLP.docx

Assignment

Review the information and data regarding the different alternatives for a new restaurant location. Then do the following in Excel:

Table 1: Develop an MADM table with the raw data.

Table 2: Convert the raw data to utilities (scaled on 0 to 1). Show the utility weights in a second table.

Table 3: Develop a third table with even weights (16.7%) for each variable.

Evaluate Table 3 for the best alternative.

Table 4: Complete a sensitivity analysis by assigning weights to each variable.

In a Word document, do the following:

·        Discuss the process used to put together Tables 1–4 above.

·        Provide the rationale you used for choosing for each of the weights you used in Table 4.

·        Give your recommendation of which location the company should choose (based on results of Table 4).

SLP Assignment Expectations

Excel Analysis

Complete Excel analysis using MADM (all four tables noted above must be included).

Accurate Excel analysis (Excel file includes working formulas showing your calculations; all calculations and results must be accurate).   

Written Report

·        Length requirements: 2 pages minimum (not including Cover and Reference pages). NOTE: You must submit 2 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.”

·        Provide a brief introduction to/background of the problem.

·        Discuss the steps you used to compile the Excel analysis (i.e., the four tables).

·        Discuss the assumptions used to assign weights to each variable of your sensitivity analysis (Table 4). That is, provide the rationale for your choice of weights for each variable.

·        Provide a complete and meaningful recommendation related to the location that should be chosen as a new site.

·        Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.

·        Have an introduction at the beginning to introduce the topics and use keywords as headings to organize the report.

·        Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.

·        Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.

·        Upload both your Excel file and written Word report to the SLP 3 Dropbox by the assignment due date.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency