International business | Management homework help

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Part I: Purpose

1

Purpose

Why has the plan been written?

Part II: Table of Contents

1

Table of Contents

Table of contents

Part III: Executive Summary

1

Executive Summary

This is short and concise. It covers the principal points of the report, and is prepared after the plan has been written.

Part IV: Research

≥7 pages

Introduction

Introduction – what product and foreign country did you select and why

Situational Analysis

Describe the product to be exported

Present a brief history of the country as it relates to its origins and trade historyCultural Overview

The norms, practices, social structure, etc. that may aid (or hinder) the reception of your product

Consumer attitudes toward product

Educational levels; ability to comprehend instructions, ability to use product

Languages; labels, instructions

Political Environment

An overview of the governance structure of the country along with any legal-political forces

Certain required or prohibited features 

Label and packing requirements

Export Marketing Plan

Long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

Economic Decelopment

How developed the country is, and how this will influence the success of your product

Purchasing power

Wages

Infrastructure

SummarySummaryPart V: References1 to 2ReferencesReferences

Note: For further details regarding the components of your Export Business Plan, please see pages 468-469 of your textbook.

 

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