You are required to provide a written analysis of one case study – Kill_Kapture. The answers to the case study analysis are to be typed (single line spacing), minimum of 1000 words plus any appendices and a reference list (Chicago referencing). Provide answers to the following:
1) Identify the demographic characteristics of the target market for Kill_Kapture.
2) In psychographics segmentation of the target market for the Kill_Kapture brand, how does the concept of self-orientation apply?
3) What type of targeting strategy is Kill_Kapture using?
1) 3 questions answered in sufficient depth – minimum of 1000 words, with well informed, logical discussion
2) Understanding of academic theory – analysis of relevant theories with application to the case study
3) Understanding of broader concepts – additional research demonstrated with discussion from a broader perspective which provides support to the analysis.
4) Academic research – 4 peer reviewed academic journal articles correctly cited and referenced and with relevance to the discussion
5) Quality of writing – clarity in writing, concise, avoiding grammatical and spelling errors
6) Overall report presentation – correct referencing, appropriate appendices and correct formatting.
Kill_Kapture Website: https: //www.killkapture.com
Australian Survivor Website: https://tenplay.com.au/channel-ten/australian-survivor/survivors
Reading: Chapter 6 in Walker et al. (2015) Strategic Marketing 3rd Ed.
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