Dat 565 week 3 apply: market analysis research

  

Wk 3 – Apply: Market Analysis Research [due Mon]

Purpose

MBA Business Plan component

Context

One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value; characteristics of the intended customer base; in-depth understanding of the competition; barriers to entry and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will prepare a portion of the market analysis for your proposed business. You will create a report that can be included as part of your digital portfolio.

Instructions

Write a 525-word report that includes the following sections:

· Section 1: Business overview, mission and vision

· Section 2: Market analysis

· Section 3: Recommendation

Use the Market Analysis Research document for details on what to include in each section.

Cite references to support your assignment.

Format your citations according to APA guidelines.

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