This week, you have been hired as a market researcher to complete an exploratory study on innovative market sectors:
Use research results from Week 4 Homework (Anticipated consumer behaviors/Anticipated consumer needs)
Choose only one innovative market sector, and using the Plunket Research Online Database, the class textbook, and at least one article from a marketing journal, complete the following:
Please see MGMT 501_Week 5_Activity_Product Innovation.xlsx (Links to an external site.)Links to an external site. (Also located in Files) for grading criteria.
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